Considering Retained Ownership as a Marketing Option

Considering Retained Ownership as a Marketing Option

Dr. Scott P. Greiner, Extension Animal Scientist, VA Tech

Marketing options which add value to the calf crop are an important component of successful cow-calf enterprises, particularly during tight economic times.  There are a variety of strategies which can and should be explored, and among these is retained ownership to harvest.  Retained ownership provides the greatest opportunity for cow-calf producers to realize the true value of their cattle as the returns for genetics, health and management are most fully realized.

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