Cattle Update: Staying In Business – Marketing
Cattlenetwork.com
The ongoing drought conditions add to the challenges faced on Mississippi beef cattle operations. Two categories of questions from beef producers make up the majority of questions coming in to Extension offices in recent years: marketing questions and nutrition questions. Both of these topics have a major impact on beef cattle operational profitability. Some key points are offered to help Mississippians keep the cattle business going through challenging production conditions.
Marketing
Cattle producers must market to stay in business. Breeders who take the approach that they do not wish to sell any good animals and only wish to sell a few culls will have difficulty marketing for profitability. Livestock marketing columnist Keith Evans once stated that, “The quickest way to kill a poor quality product is to advertise it heavily.” In other words, it is important to develop a reputation for good quality cattle. A quality product is something worth marketing.
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