The American Farmer Needs a Cowboy Image
Gary Truitt
Hoosier AG Today
No image of America is more widespread and more enduring than that of the cowboy. Over a century after the heyday of the western cattleman, the image of the tough, independent, hardworking man on a horse against an expansive western sky is known worldwide. This highly romanticized legacy was not the creation of a slick marketing campaign, although advertisers often use this image to sell products.