Baxter Black: NATURAL BEEF REDEFINED
Ah, what a tangled web we weave in our search for market niches. What has caught my eye is the USDA-AG Marketing Services’ solicitation of comments regarding changing the requirements for livestock to be called, “Naturally Raised.”
I feel the need to explain that I am heartily in favor of grain growers, dairymen, poyoqueros (chicken cowboys), and ranchers, finding a niche market. One that has a perceived benefit to entice the consumer. For instance, “Florida Oranges,” “Seedless Grapes,” “Free Range Chicken,” “Wild Salmon,” or “Buffalo Shot in Yellowstone Park!”