What To Expect From Mandatory COOL
Troy Marshall
Beef Magazine
With a new farm bill now on the books, USDA soon should be rolling out all of the important info on mandatory country-of-origin labeling (COOL) so that producers can begin preparing for the implementation data. While important, deadlines and details probably aren’t what most producers are really curious to know, however.
The most obvious question is: “Will mandatory COOL decrease the importation of beef from foreign countries?” That’s primarily feeder cattle from Mexico and fed cattle from Canada.
Certainly, in the short term, nobody wants to be holding inventory if that inventory might be devalued, but I’ve had trouble with the cause and effect for quite some time.