Challenging bovine Big Brother
Entrepreneur creates own radio chips to ID cows
By Brian Bergstein
Associated Press / Fortwayne.com
TULSA, Okla. – After growing up on a cattle ranch, John Hassell became an electrical engineer specializing in wireless technology. So he feels doubly qualified to offer this warning about the system taking shape to track cattle across America: It won’t work.
To be sure, he doesn’t quibble with the logic of the system. It stems from the Bush administration’s plan to give agriculture inspectors the ability to pinpoint the origins of “mad cow” and other diseases within 48 hours. Livestock facilities and individual animals will get identifying numbers, which owners will use to document the beasts’ movements in industry databases.