Worrisome Picture
By Joe Roybal Editor, Beef Magazine
BEEF magazine readers appear more optimistic about the longer-term prospects of the U.S. beef industry than the short-term picture, according to a May survey. That’s probably not surprising given the industry’s move toward the downside of the cattle-price cycle after two years of record calf prices, as well as rising prices for energy.
In conducting its annual state of the industry survey, BEEF editors electronically polled more than 14,000 readers on their thoughts to 13 questions regarding their attitudes about the U.S. beef industry in general, and selected industry issues. A total of 628 completed surveys were returned, for an effective response rate of 4.3%.