Playing to Win: Grid Marketing Opens Door to Premiums

Playing to Win: Grid Marketing Opens Door to Premiums

Morgan Boecker

Drovers

Learning to play chess in later life isn’t easy, but it’s not impossible. Grid marketing finished cattle is similar. It’s not intuitive, but it’s a learnable risk management tool.  “Maintaining ownership through the cattle feeding period and selling on the rail is an opportunity to recapture the input costs and hopefully improve our bottom line,” said Paul Dykstra, Certified Angus Beef ® (CAB®) assistant director of supply management and analysis. “The key is to align genetics, management and performance with the seasonal trends.”

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