Measuring the Value of Genetics

Measuring the Value of Genetics

Frontline Beef Producer

With bull sale season ramping up, this is the time of the year when producers make one of the most important decisions for their operation. Having a plan for the future of your enterprise is critical to ensure the right choice is made on sale day. The selection that is made should be viewed as a long- term investment if an operation retains replacements. The bull that is purchased this year will likely have a measurable genetic impact for at least 10 years. Obviously, the present-day can’t be forgotten either, and the new genetics should complement the current cowherd to improve next year’s calf crop.

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