Whats in Fake Meat?

Whats in Fake Meat?

Courtney Kibblewhite

Northern AG Network

Beef continues to be extremely valuable to the retail and foodservice channels. A recent study found that when beef is part of a consumer’s grocery basket, retailers enjoy a considerable increase in the total basket’s value. In fact, carts with beef generate 44% more sales across the store than carts with chicken. Beef substitutes fare even worse. Carts with beef contribute almost 20 times as many dollars to retailers as do carts with beef substitutes.

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