Industry shifts to higher-quality beef

Industry shifts to higher-quality beef

Wes Ishmael

Beef Magazine

A couple of decades ago, at a breed association meeting, an executive from one of the nation’s largest beef packers spent close to an hour explaining what kind of fed cattle had the most value to packers, and why. Toward the end of that presentation, an earnest producer asked, “But what’s the target, specifically? Just give us target and we’ll hit it.”

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