We’re very close to disrupting the cow

We’re very close to disrupting the cow

Tony SebaCatherine Tubb

Fast Company

This is not just one disruption: it’s death by a thousand cuts. In our new report, “Rethinking Food and Agriculture 2020-2030,” we analyze the way many different products derived from the cow—from burgers and milk to leather and collagen—will be completely disrupted separately and concurrently by new technologies and business models, which overlap, reinforce, and accelerate each other.

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