Marketing cattle to maximize value

Marketing cattle to maximize value

HEATHER SMITH THOMAS

Beef Magazine

Many producers do a good job of raising calves, taking care of cattle and keeping them healthy. Marketing, on the other hand, is often the most challenging part of their program, reducing potential profit. It can be challenging to market cattle at optimum times. There are many ways to market calves, yearlings and cull cows or bulls, but we don’t always market them strategically — or with the least cost.

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