The Magic Behind the Success of the Beef. It’s What’s for Dinner Brand
Oklahoma Farm Report
Season Solario works with the National Cattlemen’s Beef Association, who is one of eight national contractors for the Beef Checkoff program. “A lot of the things we’re working on right now is how can we position ‘Beef. It’s What’s for Dinner.,’ the Checkoff’s iconic brand that was founded more than 26 years ago – front and center to today’s consumer audience and what we’re finding after three years of our campaign, which has this creative wrapper around beef.”
6 tips to help identify calves susceptible to BRD
Controlling bovine respiratory disease usually means metaphylaxis at the feedyard. However, one animal scientist suggests a more targeted approach.
Kettler: US, Japan agreement is good for farmers
Bruce Kettler attended the signing ceremony at the White House. “We rely upon and want really good customers in the US and I think it also says from Japan’s perspective that the US has always been a good and reliable supplier of quality products and that, to me, is the real importance of this agreement to be able to show we can do that,” he says.
The Reality of the Beef Checkoff
Cattlemen’s Beef Board
In the few months since I took the helm as CEO of the Cattlemen’s Beef Board (CBB) – the governing and administrative organization of the Beef Checkoff – there appears to be many misperceptions, false rumors, and misinformation about how the checkoff works and is administered. Let’s look at its history, what the Beef Checkoff can and cannot do, as well as the processes and procedures we have in place to continue to be strong stewards of your checkoff dollars.
A Cow, a Controversy, and a Dashed Dream of More Humane Farms
On the morning of August 7, Alison Van Eenennaam awoke to a tweet from a man she had never met. He had sent her a link to a story written in German, illustrated with a clip-art cow next to an udder-pink biohazard symbol. “Aren’t you involved in the hornless cows criticized here by a German NGO?” the man tweeted at Van Eenenaam from nine time zones away. “Can you give us some details on what @US_FDA found?” Van Eenennaam could not. But not because she didn’t have the details.
Want to protect cows from biting flies? Try stripes
The first thing that any of us notice about zebras is the bold black-and-white pattern on their bodies. Many functional hypotheses on the striped pattern of zebras were generated in scientific researches, such as camouflage, confusion of predators, signaling to conspecifics, thermoregulation, and, increasingly popular, the avoidance of biting flies.
Brahman bulls play key role in Texas trade mission to Vietnam
As agriculture leaders from Texas and other states prepare to embark on a week-long trip to Asia, a sought-after breed of cattle is taking the spotlight. Cattle raisers and breeders worldwide desire Brahman bulls to sire calves in their herds to bring their beef to a higher quality.