Beyond the beef: Why plant-based protein isn’t the death knell for cattle country

Beyond the beef: Why plant-based protein isn’t the death knell for cattle country

Rosa Saba

The Toronto Star

In the heart of cattle country, home to 18,000 producers and 41 per cent of Canada’s 11.58 million beef cattle and calves, plant-based meat alternatives are taking off in the one part of the country where you might least expect it.

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