Daily Archives: June 13, 2019

Hereford Breeders Strengthen Marketing Skills at ‘The Brand’ Marketing Summit

Hereford Breeders Strengthen Marketing Skills at ‘The Brand’ Marketing Summit

More than 200 Hereford enthusiasts traveled to Kansas City, Mo., June 3-4, for two days jam-packed with sessions featuring some of the best marketers in the business. With presentations from professionals representing all sectors of the cattle industry, attendees at “The Brand” Marketing Summit gleaned insight on using traditional and digital platforms to better market their programs and to be advocates for the Hereford breed and the beef industry.

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The complexities of COOL

The complexities of COOL


The Prairie Star

Country of Origin Labeling (COOL) has risen to the forefront as one of agriculture’s most polarizing topics. Grassroots organizations remain divided on the best approach to product labeling, but it is clear that U.S. beef and pork producers are proud of the product they raise, and they advocate for consumer transparency.

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Dealing with Ever-Changing Expected Progeny Differences

Dealing with Ever-Changing Expected Progeny Differences

Tom Brink

Red Angus News

Many cattle breeders dislike the fact that EPDs change over time. We could all wish for more stability. In fact, it would be great if EPDs were calculated once to perfection at the time a young bull or heifer was registered. Then no change would occur throughout the animal’s lifetime. Its EPDs would remain the same and could always be relied upon from a breeding standpoint. No changes and no surprises.

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Range Beef Cow Symposium Registration Now Open

Range Beef Cow Symposium Registration Now Open

The Range Beef Cow Symposium will be held November 18-20 in Mitchell, NE at the Scotts Bluff County fairgrounds. The format is slightly different this year. In the afternoon of November 18, we will be offering Beef Quality Assurance Certification and a Ron Gill stockmanship clinic. The more traditional program will start in the morning of the 19th. However, in the afternoon of both the 19th and the 20th, there will be demonstrations and hands on presentations offered 3-4 times throughout the afternoon. During this time one of the rotations offered will be to visit the vendor booths, allowing more time for producers to interact with those industry supporting services who help bring them this great program every year.

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Breeding Beef Cows Back after a Tough Winter

Breeding Beef Cows Back after a Tough Winter

Dean Kreager

Ohio Beef Cattle Letter

How do you avoid getting stuck in a rut? Take a different path. There was a real shortage of high quality or even medium quality hay made last year. Forage analysis results that I reviewed last fall were all lower quality than expected. As a result, many cowherds were much thinner at the beginning of the spring calving season this year. The problem with having thin cows at calving time is that they are likely to be even thinner at breeding time.

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Temple Grandin Responsible Cattle Care Audit launched

Temple Grandin Responsible Cattle Care Audit launched

Rita Jane Gabbett

Meat Import Council of America

Food Safety Net Services Certification and Audit (FSNS C&A) announced it has launched the FSNS C&A Temple Grandin Responsible Cattle Care Program. The program was developed under the guidance of animal care expert Dr. Temple Grandin. Suppliers volunteer to participate in this approach to improving the conditions under which cattle are managed throughout their life.

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Cattle Producers Should Examine Animals for Signs Of Foot Rot

Cattle Producers Should Examine Animals for Signs Of Foot Rot

Donald Stotts


The excessive amounts of rainfall that have inundated parts of Oklahoma over the past few weeks is a warning sign for cattle producers to keep an eye out for lameness in their animals. “Lameness is the first sign of foot rot, an acute and highly infectious disease,” said Dr. Barry Whitworth, Oklahoma State University Cooperative Extension veterinarian and food animal quality and health specialist. “This extremely painful condition can become chronic if treatment is not provided, allowing other foot structures to become negatively affected.

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A little bit can go a long way.

A little bit can go a long way.

Chris Engel

Angus Beef Bulletin

“Adding value” is a term I feel is used more frequently today than ever. Maybe it isn’t used any more than it was in the past, but we see it more often while scrolling the internet. Michael Boland, an adjunct faculty member at Kansas State University’s Department of Agricultural Economics, explained value-added agriculture well in an article written for the Agricultural Marketing Resource Center: “In general, adding value is the process of changing or transforming a product from its original state to a more valuable state.”

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Land O’Lakes CEO: Farmers Are in Crisis—and America Isn’t Paying Attention

Land O’Lakes CEO: Farmers Are in Crisis—and America Isn’t Paying Attention

Beth Ford


Imagine, if you can, a computer virus that cut the productivity of Apple, Google, and Facebook in half. Or try to imagine Wall Street’s investment bankers seeing a season’s worth of deals washed away. Such calamities would dominate our nation’s news and drive swift political action. Yet that is precisely what America’s farmers face right now. And, as a country, we aren’t paying nearly enough attention.

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Keeping heifers in the herd for many years is important for herd profitability.

Keeping heifers in the herd for many years is important for herd profitability.

Dr. Bob Larson

Angus Journal

Beef cattle typically do not have their first calf until they are 2 years old and those calves are not sold until they are at least 6 months old. Consequently, roughly 30 months or more of expense is sunk before income is ever produced. Cows that raise a calf every year for many years are able to spread the initial development cost, or purchase price, over more calves.

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