CAB at 40: The beef community’s brand
The Certified Angus Beef ® (CAB®) brand turned 40 this year, tapping into an increased well of available and qualified cattle, up 25% in two years. With annual global sales reaching beyond 1.2 billion pounds (lb.), it’s pulled far ahead of a very large pack, the hundreds of other brands combined falling short. To be fair, it’s always held a big lead. The last decade of year-over-year growth only shows what an elemental force the brand has become, gaining momentum with every stride.