Management factors that affect calf value analyzed.

Management factors that affect calf value analyzed.

Kasey Brown

Angus Beef Bulletin Extra

Video auctions are a popular form of marketing feeder calves, especially for bigger operations out West. Superior Livestock Video Auction introduced satellite video marketing in 1987 and now sells 2 million cattle annually, making it the largest video-sales company in the United States. Esther McCabe, doctoral student in the Department of Animal Sciences and Industry at Kansas State University, has been analyzing 24 years of data from Superior Livestock video auction, representing more than 90,000 lots of calves.

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