What are the Trends Occurring in Advertising – and is Print Obsolete?
There is no denying digital is everywhere. In fact, recent statistics suggest the average consumer spends 33 percent of his or her time online and on social media. That said, from a marketing perspective, Laurie Hoffman, vice president of client services for the Sioux Falls, S.D., based marketing agency VistaComm, says, “I definitely feel the digital world is vital today because technology is integrated into everyone’s life. Effective digital marketing meets the consumer where they are.”