Survey: Consumers want protein but don’t understand it

Survey: Consumers want protein but don’t understand it

Krissa Welshans

Feedstuffs

The survey showed that 55% of U.S. households say high protein is now an important attribute to consider when buying food for their households. Across the country, 6% of households include someone who is on a high-protein diet. That’s more than 5.4 million people, Nielsen noted.

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