BeefTalk: Future of Beef Revisited – Consumer Issues and Demand
Kris Ringwall, Beef Specialist, NDSU Extension
After four decades of engaging consumers and integrating producers, I still ponder.
The sensitivity between consumers and beef producers is increasing, but the sensitivity may not always be on the same tracks. Consumers register their opinion at the checkout counter through product selection and validate their expressed opinions by how they shop and how much they pay.