Integrity Beef Alliance Takes Bold Steps to Further Program Development
Robert Wells, Ph.D.
Noble Research Institute
The 2018 production year is in full swing and cow-calf producers are looking forward to another successful calf crop in the Southern Great Plains. This past year has been an excellent year of growth for the Integrity Beef Alliance, both in participation numbers and in marketing opportunities for members. Additionally, Alliance leadership has taken several steps to further guarantee the program’s future success.