Bidding on the future every time you buy a bull

Bidding on the future every time you buy a bull

Wes Ishmael

Beef Magazine

Bull price discovery is simple. They’re worth exactly what two or more bidders decide at auction, or what the market will bear at private treaty. How buyers arrive at their willingness to pay a certain price for one bull versus another — how they value bulls — is where it gets complicated.

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