Beef Is Back for Dinner as Marketers Woo Nostalgic Millennials

Beef Is Back for Dinner as Marketers Woo Nostalgic Millennials

Alexandra Bruell

Wall Street Journal

Beef is back for dinner. The U.S. beef industry is resurrecting its 25-year-old tagline, “Beef. It’s What’s for Dinner,” in a marketing campaign aimed at millennials that have childhood memories of the slogan and want to know more about their food.

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