‘Beef. It’s What’s for Dinner.’ is back with millennials in mind
Twenty-five years after establishing one of the nation’s most iconic food brands, “Beef. It’s What’s For Dinner.” is back to reintroduce the brand to a new generation of consumers. The campaign launches Oct. 9 with digital advertising and a new digital platform that provides an interactive experience on all things beef, from cuts and cookery, to a robust collection of beef recipes to an inside look at the lives of the people who raise beef.