Consumers Shift Attention to “Cultural Concerns”

Consumers Shift Attention to "Cultural Concerns"

John Maday


Consumer perceptions of beef quality involve what you produce, and also how you produce it. Conducting a new National Beef Quality Audit (NBQA) every five years achieves a few distinct goals. First, it allows the industry to track results in addressing quality concerns identified in prior audits, and the reports have documented significant progress. Each audit also tracks the ongoing evolution of public perceptions regarding beef quality.

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