NCBA doesn’t want COOL to resurface in NAFTA

NCBA doesn’t want COOL to resurface in NAFTA

Julie Harker

Brownfield Network

National Cattlemen’s Beef Association doesn’t want Country-of-Origin-Labeling in a renewed NAFTA agreement. NCBA CEO Kendal Frazier, who testified at a recent House Ag Committee hearing, told lawmakers his organization strongly opposes any attempts to use NAFTA as a vehicle to resurrect failed past policies, “COOL was a U.S. law for over six years and failed to deliver on its promises to build consumer confidence and add value to our products.

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