Story-selling: Verbage critical to marketing products – and image

Story-selling: Verbage critical to marketing products – and image

Kindra Gordon

The Cattle Business Weekly

I recently had an “a-ha” moment while shopping at a vintage market. The store, which is only open one weekend a month, was buzzing with shoppers. I was among them, and we were ogling over what most people would call “junk” – from old dishes and dusty furniture to tools and rusty buckets. The checkout counter had a lengthy line and the vintage wares were flying out the door.

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