Story-selling: Verbage critical to marketing products – and image
The Cattle Business Weekly
I recently had an “a-ha” moment while shopping at a vintage market. The store, which is only open one weekend a month, was buzzing with shoppers. I was among them, and we were ogling over what most people would call “junk” – from old dishes and dusty furniture to tools and rusty buckets. The checkout counter had a lengthy line and the vintage wares were flying out the door.