Oklahoma Farm Report – The Beef Industry is Reinventing Itself Under a Time-Tested Brand: "Beef, It’s What’s for Dinner."
Oklahoma Farm Report
“It’s an iconic brand. The beef industry has been using it for over 25 years and it’s interesting that even with the young Millennials, it still has a lot of equity,” Harrison said. “We’ll be relaunching the “Beef. It’s What’s for Dinner.” brand – merging the discussion we’re having with consumers about the product, as well as how it’s produced. We’re very excited about it and looking forward to October when we launch.”