Ethical Meat vs. Meat Hype: A Look at “All Natural”, “Grass-Fed” and Other Half-Truths

Ethical Meat vs. Meat Hype: A Look at "All Natural", "Grass-Fed" and Other Half-Truths

Tim Ferriss

The Tim Ferriss Show

Editor’s note: Stories of this ilk are included in the blog to inform those in our industry how agriculture is being presented to and perceived by the public.

Marketing departments are excellent at inventing terms that don’t hold companies accountable, as non-enforceable claims (referred to as “puffery” in the business) don’t result in lawsuits. Hair “volumizers”, “age-defying” x-9 cream factor, and “all natural” meat, oh my!

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