Why AI? – Cattle Business Weekly

Why AI? – Cattle Business Weekly

Shelby Mettlen and Troy Smith

The Cattle Business Weekly

The beef industry’s greatest challenge and greatest opportunity are actually one and the same, said the University of Missouri’s Dave Patterson at the National Association of Animal Breeders (NAAB) Symposium. Patterson, creator of Missouri’s Show-Me-Select™ replacement heifer program, said the industry’s greatest challenge is producer reluctance to adopt new technology. Its greatest opportunity? On-the-shelf technology not being used — that works.

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