What Consumers Want? Understanding the Controversial Social Issues Changing the Beef Industry
Oklahoma Farm Report
“Safety and freshness are the two biggest attributes,” he said. “It’s been cross-validated many, many times that if you can only pick two things – safety and freshness in beef is what is most important.” However, those aspects are not what are considered to be part of the social debate going on currently among the consumer base and its influencers. Safety to a degree, yes says Tonsor, but more so about controversial matters such as the hormone and antibiotic free trend, animal well-being, environmental impacts of production, origin labelling, etc.