Relationships and Planning: Keys to Marketing Success

Relationships and Planning: Keys to Marketing Success

Maggie Malson

The Cattleman

As a marketing professor at Stephen F. Austin State University, Marlene Kahla teaches the concept of relationship building to her students in the Nelson Rusche College of Business. “We emphasize in the classroom and in life the importance of building relationships, and how it relates to marketing,” Kahla says. “There will always be a better animal out there to buy. There will always be people willing to pay more for something. But people buy cattle, and products, from people.”

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