Ludicrous Labels and Why Consumers Believe them

Ludicrous Labels and Why Consumers Believe them

Gary Truitt

Hoosier AG Today

We have all become accustomed to seeing labels on food that boast of what is not in the food product: antibiotic free, GMO free, hormone free, and taste free.  Labels that make claims about how the product was produced are also common: organic, cage free, or raised in air conditioning with cable TV. 

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