Grass-fed marketing: Texas couple was pioneers in the business

Grass-fed marketing: Texas couple was pioneers in the business

Kindra Gordon

The Cattle Business Weekly

In the 1990’s grass-fed beef was not yet a buzzword. But Jon Taggart, his wife Wendy and their young family saw a future in wholesome, flavorful food, and in 1999, established a meat business at Grandview, Texas, offering 100% grass-fed beef – along with grass-fed lamb, pasture pork, free range chicken, eggs and raw-milk cheese.

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