Reputation Driven

Reputation Driven

Becky Mills

Angus Beef Bulletin

For Virginia cattle producers, progressive marketing of quality cattle is hardly a new practice. Their graded feeder-calf system has been in place since 1959, and they were pioneers when their Tel-O-Auction system came to be in 1982. Still, it was a bold move when the Virginia Cooperative Extension Service and Virginia Cattlemen’s Association (VCA) teamed up to offer the Virginia Quality Assured (VQA) program, a program that demands top management and genetic standards.

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