Is sustainability sustainable?

Is sustainability sustainable?

Burt Rutherford

Beef Magazine

I would like to be the bearer of good news and tell you that the sustainability issue will fade from the often ADHD-like thought patterns that govern consumer trends. I am not the bearer of such good news, at least for those who would like the whole sustainability thing to just go away. It’s here to stay, at least for the foreseeable future.

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