Why Consumers Don’t Understand Agriculture

Why Consumers Don’t Understand Agriculture

Gary Truitt

Hoosier AG Today

Consumers today do not understand agriculture: where their food comes from and how it is produced.  The agricultural sector expends a good deal of energy trying to bridge this gap, a task that has been made more important and more difficult in recent years. But teaching consumers how their food is produced will not bring them any closer to understanding farmers.

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