Industry Has High Expectations for Integrity Beef Project to Improve and Strengthen Relationships

Industry Has High Expectations for Integrity Beef Project to Improve and Strengthen Relationships

Oklahoma Farm Report

Several years ago the Samuel Roberts Noble Foundation created the Integrity Beef Alliance among the different players of the beef supply chain. Today, that group has grown into its own nonprofit organization and has launched recently a two-year pilot project that will follow beef cattle from the cow/calf operation, through the feeder and packing phases and eventually the end consumer with Tyson and McDonald’s.

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