Catlett says “Self-Actualization” explains consumers’ food choices

Catlett says “Self-Actualization” explains consumers’ food choices

ANDREA JOHNSON

Farm and Ranch Guide

When Lowell Catlett, futurist, economist and keynote speaker, was going to college he had to study Abraham Maslow’s “Hierarchy of Needs.” At the time, he thought studying psychology was a waste of time, but he’s since changed his mind. Catlett thinks Maslow’s theory explains why many people are interested in learning more about where their food originated today

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