Educating Youth and Influencers About Beef

Educating Youth and Influencers About Beef

The Beef Board

In the last couple of years, the national checkoff program has invested in more youth education about beef. “It’s critical that our checkoff program reaches young people at an impressionable age, when they are bombarded with so much information that’s not factual,” says Kristina McKee, partner in Mid-South Livestock Center in Unionville, Tenn.

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