Several marketing options for cow-calf producers to consider.

Several marketing options for cow-calf producers to consider.

Katelyn Thompson

Michigan State University

Deciding how to market your calf crop is an important undertaking when considering the options available to cow-calf producers. Marketing your claves indicates that you are putting forethought and preparation into the product that you are offering to potential buyers. This forethought will ideally allow you to hone in on your target market and understand how you as the producer can meet the needs of your customer, whether they are a feedlot buyer or direct consumer. Deciding your target market has the ability to shape your operation, so it is important to identify and understand your market.

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