Will consumers pay the price for Certified Humane beef?

Will consumers pay the price for Certified Humane beef?

ELLEN GODDARD

The Globe and Mail

Humane beef has been in the news recently – but what has not been the prime focus is the economics of that product. Meat sold as certified by a particular system (Certified Humane, Canada Organic, SPCA Certified) is not necessarily produced from animals treated more humanely than those whose meat comes without a certification.

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