Consumers’ Taste for Beef Varies by Brand Name, Kansas State University Study Find

Consumers’ Taste for Beef Varies by Brand Name, Kansas State University Study Finds

Kansas State University

Taste tests conducted on the Manhattan campus found that consumers rated steak and ground beef products higher for flavor, texture, juiciness, tenderness and overall liking when the packaging included the terms certified Angus beef, Angus or USDA prime.

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