Understanding AMS’ Withdrawal of Voluntary Marketing Standards

Understanding AMS’ Withdrawal of Voluntary Marketing Standards

Craig Morris

South Dakota Ag Connection

USDA’s Agricultural Marketing Service (AMS) announced that, effective Jan. 12, the agency withdrew two voluntary marketing claim standards — the Grass (Forage) Fed Marketing Claim Standard and the Naturally Raised Marketing Claim Standard. The Naturally Raised Marketing Claim Standard has never been used by anyone. What does the announcement really mean to grass-fed beef producers and consumers? The honest answer is nothing.

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