Know your customers

Know your customers

Laura Mushrush

Drovers

“When you know this information, it is going to help you find the right advertisers,” Grant says. “When breeders talk to their customers, they should also ask them where they are getting their information. And if a producer has 10 new breeders show up at his sale, he needs to make a note to follow up with them on how they found his genetic program.”

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