Can you justify your ranch’s water use? Soon you might have too

Can you justify your ranch’s water use? Soon you might have too

Wes Ishmael

BEEF

“American agriculture is in a reactive position for the first time in human history,” explained Aubrey Bettencourt, California Water Alliance executive director, at the recent annual conference of the National Institute of Animal Agriculture. “For the first time, agricultural producers have to explain their role in society and why it’s important. For the first time, they must justify what they do.”

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