Digital Marketing Key Ingredient for Beef Checkoff to Reach Millennial Generation

Digital Marketing Key Ingredient for Beef Checkoff to Reach Millennial Generation

Oklahoma Farm Report

The strategic shift moving from print advertising to digital promotion by the national beef checkoff goes hand-in-hand with targeting millennials. Cattlemen’s Beef Board Chief Executive Officer Polly Ruhland said this an essential generation to target when it comes to the future of beef demand.

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