Work Smarter, Not Harder

Work Smarter, Not Harder

Julie White

Hereford World

One statement, or theme really, struck me this year, and it wasn’t from a cattleman or industry member. It was from keynote speaker Erik Wahl, an internationally-recognized graffiti artist who created these amazing paintings onstage within a matter of minutes and used them to share a message of creativity. “Work smarter, not harder,” he said, encouraging cattlemen to employ creative problem solving and to think outside the box.

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