Understanding Beef Checkoff & State Beef Promotion Assessments

Understanding Beef Checkoff & State Beef Promotion Assessments

Hal Pepper and Valerie Bass

University of Tennessee/Tennessee Beef Industry Council

Many beef and dairy cattle producers know about the Beef Checkoff and State Beef Promotion programs and are familiar with the assessments when their beef and dairy cattle aresold at public auction; however, many producers may not know how these assessments apply to the direct marketing of their cattle and beef products.

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